Digital Marketing in Agricultural Sector

Autor(i)

  • Vedrana Bojkić Faculty of Agriculture, Osijek, Croatia
  • Marijana Vrbančić College of Agriculture in Križevci, Križevci, Croatia
  • Dragutin Žibrin College of Agriculture in Križevci, Križevci, Croatia
  • Martina Čut Algebra University College, Zagreb

Ključne riječi:

agricultural products, applications, market, digital marketing

Sažetak

The agriculture industry has the lowest percentage of content marketing adoption – 78% compared to the average 88% across all other industries. This is not to say that the agriculture sector is slow to adapt. Instead, it shows that non-digital tactics are more important in this industry. Many businesses in this sector still run successful content marketing campaigns, often using a mixture of online and offline techniques to provide something of value to their existing customers. The marketing of agricultural products is regarded as unique and deserve a special attention. The key objective of digital marketing is to promote brands, build preference and increase sales through various digital marketing techniques. In our survey, we wanted to show that digital marketing represents a huge opportunity for Agri-marketers. We took a sample on 200 student respondents to find out their knowledge about agricultural applications like Ag DNA, Agren Soil Calculator, AgriApp, Agric business, Agricultural chemicals, Agro Guide, Agri Market, Agricultural Policy Research, Climate App., Cropalyser, GPS Fields Area Measure, Organic Farming, Precision Agriculture, Tiger-Sul Nutrient CalculatorTiger-Sul Nutrient Calculator, Vrain, Vegetable farming, VRPETERS (Vehicle Rollover Prevention Education Training Emergency Reporting System), etc.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Reference

Grahovac P. (2005), “Agricultural Economy”, Golden Marketing (Technical Book), Zagreb

Zavišić, Ž. (2011), “Marketing Basics”, Visoka poslovna škola Zagreb

Shen S., Basist A. and Howard A. (2010) “Structure of a digital agriculture system and agricultural risks due to climate changes”, International Conference on Agricultural Risk and Food Security, Beijing, China 10–12 June 2010, “Agriculture and Agricultural Science Procedia”, Volume 1, 2010, Pages 42-51.

Hoffman, D. L., Novak, T. P., Chatterjee, P. (1995) “Commercial Scenarios for the Web: Opportunities and Challenges”, Journal of Computer Mediated Communication, Special Issue on Electronic Commerce, 1(3).

Patel S., Sayyed I. U. (2014) “Impact of Information Technology In Agriculture Sector”, International Journal of Food, Agriculture and Veterinary Sciences 2014 Vol. 4 (2) May-August, pp. 17-22.

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Objavljeno

2016-10-31

Kako citirati

Bojkić, V., Vrbančić, M., Žibrin, D., & Čut, M. (2016). Digital Marketing in Agricultural Sector. ENTRENOVA - ENTerprise REsearch InNOVAtion, 2(1), 419–424. Preuzeto od https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/14245

Broj časopisa

Rubrika

Economic Development, Innovation, Technological Change, and Growth