Affirmation of Cultural Heritage Digital Promotion within Smart Destination Concept
DOI:
https://doi.org/10.54820/entrenova-2022-0015Ključne riječi:
Heritage buildings, Technologies, Online promotion, Smart destinationSažetak
The paper explores the perspectives of implementing digital, online promotion within the concept of smart destination development, aiming for the competitiveness that innovative tools and systems enable. Built heritage in developed tourism destinations presents an attractive resource, and its presentation through digital technology impacts culture's perception. With the development of new technologies and the adoption new digital and tourism trends, e-tourism cultural heritage promotion represents a significant challenge for destinations. Research design includes the identification of cultural heritage in tourism destinations followed by the longitudinal study, the research of progress in technology implementation, and an analysis of key tools for digital promotion. Several aspects are explored: online promotion, digitalization of heritage, and WiFi coverage for social networks' real-time streaming. Qualitative and quantitative methods aim to contribute new knowledge about the important use of online digital tools. The paper points to how the advantages and potentials of developing a smart culture in a destination, recognised as a strategic policy of development, are implemented in the digital marketing of heritage sites.
Reference
Atembe, R., (2016), “The Use of Smart Technology in Tourism: Evidence From Wearable Devices”, Journal of Tourism and Hospitality Management, Vol. 3, No. 11-12,pp. 224-234
Boes, K., Buhalis, D., Inversini, A., (2015), “Conceptualising Smart Tourism Destination.” Lugano, Springer International.
Čavlek, N., Bartoluci, M., Prebežac, D., Kesar, O. et al. (2011), “Turizam: ekonomske osnove i organizacijski sustavi”, Školska knjiga, Zagreb.
Destinacijski marketing i management sustav za cluster Poreč, Horwath HTL, 2012, available at: https://www.myporec.com/en/about-us/245,pristupljeno / (24 Mar 2022)
Ding, M. (2017). Augmented reality in museums. Museums & augmented reality–A collection of essays from the arts management and technology laboratory, pp. 1-15.
Državni zavod za statistiku Republike Hrvatske (2022), “Dolasci i noćenja turista u 2021., Priopćenje”, available at: https://mint.gov.hr/UserDocsImages//2022_dokumenti//4-3-2_Dolasci%20i%20nocenja%20turista%20u%202021.pdf (27 March 2022)
European Union (2020) “European Capital of Smart Tourism: Best practices”,
available at: https://smarttourismcapital.eu/best-practices/ / (accessed 19 Dec 2021)
Floričić, T. (2016), “Comprehension of innovative solutions in hospitality industry”. Economic and Social Development, Cingula, Domagoj; Mihanovic, Damir; Hunjet, Anica; Primorac, Željka (ur.). Zagreb: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia. p.p. 695‒705.
Floričić, T., Floričić, B. (2019), “Kulturna baština u turističkoj destinaciji - vrednovanje i održivi menadžment”, Sveučilište Jurja Dobrile u Puli i Općina Medulin, Pula
Goeldner, C.R., Richie, B.J.R. (2009), “Tourism: Principles, Practices, Philosophies.” Jedanaesto izdanje izvornika, John Wiley & Sons, Hoboken, New Yersey
Google (2020), “Google Glass: Start”, available at: https://www.google.com/glass/start/, / (19 Dec 2021)
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015), “Smart tourism: foundations and developments”. Electronic markets, Vol. 25, No.3, pp. 179-188.
Jakovljević, M. (2011), “Odnosi s javnošću–vodeća taktika u promociji turističkih regija”, Acta turistica nova, Vol.5 No. 1, pp. 119-138.
Jurin, E. (2016), “Priručnik o doživljajima”, Hrvatska turistička zajednica, Zagreb.
Kim, J.H., Ritchie, J.R.B., McCormick, B. (2012), “Development of a scale to measure memorable tourism experience”, Journal of Travel Research, Vol. 51 No. 1, pp. 12‒25
Križman Pavlović, D. (2008), “Marketing turističke destinacije”. Pula: Sveučilište Jurja Dobrile u Puli, Odjel za ekonomiju i turizam “Dr. Mijo Mirković,” Mikrorad.
Križman Pavlović, D., & Živolić, S. (2008). Upravljanje marketingom turističke destinacije: stanje i perspektive u Republici Hrvatskoj. Economic research-Ekonomska istraživanja, Vol. 21, No. 2, pp. 99-113.
Kotler, P., Keller, K.L., Martinović, M. (2014), „Upravljanje marketingom“, 14. Izdanje, Zagreb, MATE d.o.o.
Kunst, I. (2009), “Tourism destination competitiveness assessment”, Acta Turistica, Faculty of Economics and Business, University of Zagreb, Zagreb.
Kušen, E. (2002). „Turistička atrakcijska osnova“, Znanstvena edicija Instituta za turizam, Zagreb.
Kušen, E., (2002),“Turistička atrakcijska osnova“, Institut za turizam, Zagreb
Loureiro, S.M.C., (2014), “The role of the rural tourism experience economy in place attachment and behavioural intentions”, International Journal of Hospitality Management, Vol. 40, pp. 1‒9.
Horwath (2014), Master plan turizma Istarske županije 2015-2025, available at https://www.istra.hr/hr/business-information/tzi/master-plan-turizma-istre/2877 / (24 Mar 2022)
PGZ County, (2021), “Putovima Frankopana”, available at: https://frankopani.eu/multimedija/ (22 Mar 2022)
Pine, B.J., Gilmore, J.H. (2011), “The experience economy”, Harvard Business Review Press, USA.
Senečić, J., Vukonić, B. (1997), “Marketing u turizmu”. Zagreb: Mikrorad
Smart Tourism 5.0, 2020. “Smart Tourism 5.0”, available at: https://smarttourism.live/en/
(23 Feb 2022)
TOMAS Hrvatska (2019), “Institut za turizam, Zagreb”, available at: http://www.iztzg.hr/hr/projekti/tomas-istrazivanja/ / (24 Mar 2022)
Turistička zajednica grada Poreča (2022), “Godišnji program rada TZG Poreča”, available at: https://www.myporec.com/hr/o-nama/dokumenti-i-izvjesca/247 / (25 March 2022)
Turistička zajednica Istarske županije (2022), “Dolasci i noćenja u Istri po turističkim zajednicama”, available at: https://www.istra.hr/hr/business-information/istra-u-medijima/statistika / (27 March 2022)
UNWTO (2020) “UNWTO: Digital transformation”, available at: https://www.unwto.org/digital-transformatiom, (23 Feb 2022).
UNWTO (2021), “Digital tools to revitalize tourism”, available at: https://www.unwto.org/news/digital-tools-to-revitalize-tourism / (25 Mar 2022)
Vrtiprah, V. (2006), “Kulturni resursi kao činitelj turističke ponude u 21. stoljeću.” Ekonomska misao i praksa, Vol. 2, pp. 279-296.
Vukonić, B., Čavlek, N. (2001), “Rječnik turizma”, Zagreb: MASMEDIA.
Williams, A., (2006), “Tourism and hospitality marketing, fantasy, feeling and fun”, International Journal of Contemporary Hospitality Management, Vol.18 No.6, pp.482-495.
##submission.downloads##
Objavljeno
Kako citirati
Broj časopisa
Rubrika
Autorska prava
Copyright (c) 2022 ENTRENOVA - ENTerprise REsearch InNOVAtion
Ovaj rad licenciran je pod Creative Commons Attribution-NonCommercial 4.0 International License.
