Corporate Social Responsibility and Stakeholders’ Management of Export Companies in Foreign Markets
Ključne reči:
corporate social responsibility, CSR, stakeholders, export, foreign markets, globalizationApstrakt
In this paper, we investigate how corporate social responsibility (hereafter CSR) practices of domestic Croatian mid and large size firms differentiate them on foreign markets. Still, in order for export organizations to realize benefits offered by CSR, export organizations need to identify their main stakeholder groups and interests, and adequately design their CSR activities. This paper provides an overview of the main CSR activities of export organizations in foreign markets and analyses their stakeholder’s management as well as the quality of relationships with their primary and secondary stakeholders on foreign markets. Results of empirical research on a sample of 78 medium and large Croatian export companies show that these export organizations invest significant efforts in implementation of different CSR activities, and into relationships with their primary stakeholders.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Reference
Besiou, M., Hunter, M. L., Van Wassenhove, L. N. (2013), “A web of watchdogs: stakeholder media networks and agenda-setting in response to corporate initiatives”, Journal of Business Ethics, Vol. 118, No. 4, pp. 709-729.
Boehe, D. M., Cruz, L. B. (2010), “Corporate social responsibility, product differentiation strategy and export performance”, Journal of Business Ethics, Vol. 91, No. 2, pp. 325-346.
Bonn, I., Fisher, J. (2011), “Sustainability: the missing ingredient in strategy”, Journal of Business Strategy, Vol. 32, No. 1, pp. 5-14.
Boulouta, I., Pitelis, C. N. (2014), “Who needs CSR? The impact of corporate social responsibility on national competitiveness”, Journal of Business Ethics, Vol. 119, No. 3, pp. 349-364.
Castello, I., Morsing, M., Schultz, F. (2013), “Communicative dynamics and the polyphony of corporate social responsibility in the network society”, Journal of Business Ethics, Vol. 118, No. 4, pp. 683-694.
Castka, P., Balzarova, M. A. (2008), “ISO 26000 and supply chains—on the diffusion of the social responsibility standard“, International Journal of Production Econonomics, Vol. 111, No. 2, pp. 274-286.
Corus, C., Ozanne, J. L. (2012), “Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets”, Journal of Business Research, Vol. 65, No. 12, pp. 1728-1735.
Garcia-Castro, R., Ariño, M. A., Canela, M. A. (2009), “Does social performance really lead to financial performance? Accounting for endogeneity”, Journal of Business Ethics, Vol. 92, No. 1, pp. 107-126.
Godos-Díez, J.-L., Cabeza-García, L., Fernández-González, C. (2018), “Relationship between corporate social responsibility (CSR) and internationalisation strategies: a descriptive study in the Spanish context“, Administrative Sciences, Vol. 8, No. 57.
Hillman, A. J., Keim, G. D. (2001), “Shareholder value, stakeholder management, and social issues: what’s the bottom line”, Strategic Management Journal, Vol. 22, No. 2, pp. 125-139.
Hockerts, K. (2015), “A cognitive perspective on the business case for corporate sustainability: a cognitive perspective of the business case”, Business Strategy and the Environment, Vol. 24, No. 2, pp. 102-122.
Horvath, L. (2001) "Collaboration: the key to value creation in supply chain management", Supply Chain Management, Vol. 6, No. 5, pp. 205-207.
Hossain, T. B., Siwar, C., Jani, M. F. M., Bhuiyan, A. B. (2013), “Corporate social responsibility (CSR) for global market access: a Malaysian case study on small and medium enterprises (SMEs)“, Research Journal of Applied Sciences, Engineering and Technology, Vol. 5, No. 1, pp. 60-65.
Ingenbleek, P., Binnekamp, M., Goddijn, S. (2007) “Setting standards for CSR: A comparative case study on criteria-formulating organizations”, Journal of Business Research, Vol. 60, No. 5, pp. 539-548.
ISO (2010), Guidance on Social Responsibility, International Standard, ISO/FDIS 26000, ISO copyright office, Geneva.
Iyer, G. R., Jarvis, L. (2019), "CSR adoption in the multinational hospitality context: A review of representative research and avenues for future research", International Journal of Contemporary Hospitality Management, Vol. 31, No. 10.
Jamali, D., Mirshak, R. (2007), “Corporate social responsibility: theory and practice in a developing country context”, Journal of Business Ethics, Vol. 72, No. 3, pp. 243-262.
Kaufman, A. H. (2006), “WEV: A New Approach to Supply Chain Management”, in Jonker, J., de Witte, M. (Eds.), Management Models for Corporate Social Responsibility, Springer, Berlin, pp. 75-81.
Lee, M., Yin, X., Lee, S., Weng, D. H., Peng, M. (2015), “The impact of home country institutions on new venture export: examining new ventures in transition economies”, International Entrepreneurship and Management Journal, Vol. 11, No. 4, pp. 823-848.
Makarova, E. A., Makarova, E. L., Korsakova, T. V. (2019), “The role of globalization and integration in interdisciplinary research, culture and education development”, Journal of History Culture and Art Research, Vol. 8, No. 1, pp. 111-127.
Newman, C., Rand, J., Trap, F., Trifkovic, N. (2018), „The transmission of socially responsible behaviour through international trade“, European Economic Review, Vol. 101, pp. 250-267.
Oh, S., Hong, A., Hwang, J. (2017), “An analysis of CSR on firm financial performance in stakeholder perspectives”, Sustainability, Vol. 9, No. 6.
Raithel, S., Schwaiger, M. (2015), “The effects of corporate reputation perceptions of the general public on shareholder value”, Strategic Management Journal, Vol. 36, No. 6, pp. 945-956.
Reese, G., Rosenmann, A., Cameron, J. E. (2019), The Psychology of Globalization: Identity, Ideology, and Action, Academic Press, London.
Scherer, A. G., Palazzo, G. (2008), “Globalization and Corporate Social Responsibility”, in Crane, A., McWilliams, A., Moon, J., Siegel, D. S. (Eds.), The Oxford Handbook of Corporate Social Responsibility, Oxford University Press, New York, pp. 413-431.
Seele, P., Lock, I. (2015), “Instrumental and/or deliberative? A typology of CSR communication tools”, Journal of Business Ethics, Vol. 131, No. 2, pp. 401-414.
Sjöholm, F. (2003), “Which Indonesian firms export? The importance of foreign networks”, Papers in Regional Science, Vol. 82, No. 3, pp. 333-350.
Story, J., Neves, P. (2015), “When corporate social responsibility (CSR) increases performance: exploring the role of intrinsic and extrinsic CSR attribution”, Business Ethics: A European Review, Vol. 24, No. 2, pp. 111-124.
Wang, H., Tong, L., Takeuchi, R., George, G. (2016), “Corporate social responsibility: an overview and new research directions”, Academy of Management Journal, Vol. 59, No. 2, pp. 534-544.
Wheeler, D., Sillanpaa, M. (1997), The stakeholder corporation, Pitman, London.
