Analysis of Food Consumption in Hungary

Autori

  • Katalin Tari Szent István University, Hungary
  • József Lehota Szent István University, Hungary
  • Nándor Komáromi Szent István University, Hungary

Ključne reči:

food marketing, Hungarian customer, costumer behaviour, packaging, label, social-classes

Apstrakt

The background of our research considers consumers' awareness about the contents of their food and investigates the labels and wording on food packaging. The 'organic' labels on this packaging hold different levels of importance for Hungarian people based on their age and social-economic status. This topic will remain highly relevant, since most companies desire to understand the behaviour of their Hungarian consumers. By examining consumers’ behaviour patterns and inexpensive marketing tips, companies can consider the most effective method to increase the purchase of their products. As such, consumer behaviour patterns should be researched in the short term based on the use of specific products or on the use of generic brands versus personal preferences. Currently, the roles of health-awareness and cost-consciousness are changing, as are environmental protection regulations and consumers’ awareness of the dangers of hazardous substances. The article focuses on the analysis of Hungarian behaviour patterns related to foodstuff grocery consumption. The database was taken from IPSOS Ltd. (N=1038 people), but 883 people were selected from the initial sample, based on inclusive criteria (aged between 18 and 70), while people with extreme incomes were excluded (as outliers).

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Reference

Gossard, M.H., York, R. (2003), “Social Structural Influences on Meat Consumption”, Human Ecology Review, Vol. 10 No. 1, pp. 1-9. 2. Hayn, D. (2005), „Ernährung anders gestalten Leitbilder für Ernährungswende“, Institut für sozial-ökologische Forschung ISOE.

Hofmeister – Tóth, Á. (2014), „A fogyasztói magatartás alapjai“, Budapest, Akadémiai Kiadó.

Horská, E., Ürgeová, J., Prokeinová, R. (2011), “Consumers’ food choice and quality perception: Comparative analysis of selected Central European countries”, Agriculture Economic, Vol. 57 No. 10, pp. 493–499.

NRC Research Company (2014), “Élelmiszer kutatás árérzékenység a vásárlásnál”, available at: http://nrc.hu/fmcg-szektor/elelmiszer-kutatas-arerzekenyseg-a-vasarlasnal/ (20 July 2016)

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Objavljeno

2017-10-31

Broj časopisa

Sekcija

General Economics and Teaching