HOW CORPORATIONS MOTIVATE THEIR EMPLOYEES – HRVATSKI TELEKOM EXAMPLE

Abstract

Management and development of human resources is becoming increasingly important due to the new position and role of man in all social processes, as well as their management. Motivation and employee satisfaction are the basis of modern management occupations of human resources because only the construction of quality motivational system can help organization to increase its competitive ability and value. Big corporations are increasingly looking upon motivation and motivation techniques in order to retain their employees and to
increase competitiveness of the company. Their managers need to know who their employees are, what are their habits, what kind is their behavior in the company, whether they are willing to work in teams, their features and capabilities. Based on the answers to these questions, managers need to know which of the motivational techniques apply to individual employee in order to achieve the best result. This paper describes different motivation theories and shows the theoretical framework of human resource management through motivation and compensation programs based on practical example. As a practical example, Hrvatski Telekom (HT) was chosen due to its compliance with the basic principles of human resource management including motivating employees which results in company success on Croatian telecommunication market.