THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES

Authors

  • Marten Puyo
  • Sutrisno T Sutrisno T
  • Aulia Fuad Rahman
  • Erwin Saraswati

Keywords:

Defender Strategy Typology; Prospector; Environmental Uncertainty; Company Performance

Abstract

This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company's pe

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Published

2022-06-30

How to Cite

Puyo, M., Sutrisno T, S. T., Rahman, A. F., & Saraswati, E. (2022). THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES. Vallis Aurea, 8(1), 35–47. Retrieved from https://hrcak.srce.hr/ojs/index.php/vallisaurea/article/view/30115

Issue

Vol. 8 No. 1 (2022)

Section

Original scientific paper

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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