Original scientific paper
The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior
Mateja Kos Koklič
Full text: croatian pdf 116 Kb
page 27-50
downloads: 519
cite
APA 6th Edition
Kos Koklič, M. (2011). The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior. Privredna kretanja i ekonomska politika, 21 (126), 27-50. Retrieved from https://hrcak.srce.hr/index.php/68005
MLA 8th Edition
Kos Koklič, Mateja. "The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior." Privredna kretanja i ekonomska politika, vol. 21, no. 126, 2011, pp. 27-50. https://hrcak.srce.hr/index.php/68005. Accessed 18 May 2024.
Chicago 17th Edition
Kos Koklič, Mateja. "The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior." Privredna kretanja i ekonomska politika 21, no. 126 (2011): 27-50. https://hrcak.srce.hr/index.php/68005
Harvard
Kos Koklič, M. (2011). 'The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior', Privredna kretanja i ekonomska politika, 21(126), pp. 27-50. Available at: https://hrcak.srce.hr/index.php/68005 (Accessed 18 May 2024)
Vancouver
Kos Koklič M. The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior. Privredna kretanja i ekonomska politika [Internet]. 2011 [cited 2024 May 18];21(126):27-50. Available from: https://hrcak.srce.hr/index.php/68005
IEEE
M. Kos Koklič, "The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior", Privredna kretanja i ekonomska politika, vol.21, no. 126, pp. 27-50, 2011. [Online]. Available: https://hrcak.srce.hr/index.php/68005. [Accessed: 18 May 2024]
Full text: english pdf 359 Kb
page 27-50
downloads: 5.543
cite
APA 6th Edition
Kos Koklič, M. (2011). The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior. Privredna kretanja i ekonomska politika, 21 (126), 27-50. Retrieved from https://hrcak.srce.hr/index.php/68005
MLA 8th Edition
Kos Koklič, Mateja. "The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior." Privredna kretanja i ekonomska politika, vol. 21, no. 126, 2011, pp. 27-50. https://hrcak.srce.hr/index.php/68005. Accessed 18 May 2024.
Chicago 17th Edition
Kos Koklič, Mateja. "The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior." Privredna kretanja i ekonomska politika 21, no. 126 (2011): 27-50. https://hrcak.srce.hr/index.php/68005
Harvard
Kos Koklič, M. (2011). 'The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior', Privredna kretanja i ekonomska politika, 21(126), pp. 27-50. Available at: https://hrcak.srce.hr/index.php/68005 (Accessed 18 May 2024)
Vancouver
Kos Koklič M. The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior. Privredna kretanja i ekonomska politika [Internet]. 2011 [cited 2024 May 18];21(126):27-50. Available from: https://hrcak.srce.hr/index.php/68005
IEEE
M. Kos Koklič, "The Consumer’s Perceived Risk When Buying a Home: The Role of Subjective Knowledge, Perceived Benefits of Information Search and Information Search Behavior", Privredna kretanja i ekonomska politika, vol.21, no. 126, pp. 27-50, 2011. [Online]. Available: https://hrcak.srce.hr/index.php/68005. [Accessed: 18 May 2024]
Abstract
Having knowledge of various aspects of the consumer’s buying process can help companies significantly when developing strategies to increase their market share, while relying on two mechanisms: enhancing customer satisfaction and/or reducing the customer’s perceived risk. This study aims to develop and empirically test a conceptual model of consumers’ perceived risk for a prefabricated house purchase. The study has two specific objectives: (a) to determine the influence of prior subjective knowledge on an individual’s risk perception, and (b) to test the mediating effect of the perceived benefits of information search between perceived risk and information search behavior. According to the empirical findings, prior subjective knowledge and perceived benefits of information search are significantly and directly related to perceived risk. Information search behavior is only indirectly influenced by perceived risk through perceived benefits of information search. In addition to the empirical research, implications are set out for several stakeholders: manufacturers and sellers of prefabricated houses, and companies producing strategically important products.
Keywords
perceived risk; buying behavior; strategic purchase; consumer decision-making
Hrčak ID:
68005
URI
https://hrcak.srce.hr/68005
Publication date:
20.5.2011.
Article data in other languages:
croatian
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