Review article
The Commitment of B&H Companies to Innovation or Imitation
Zijada Rahimić
Amra Kožo
Abstract
Innovations have become an increasingly important factor in the struggle to preserve and improve
the competitive position of enterprises in domestic and international markets. Innovative companies are
those that react to sudden changes in the environment but are also the very cause of change. Dynamic
and turbulent changes in the environment and constantly increasing competition, among other factors,
have affected the shortening product life cycle and the duration of innovative solutions. Starting from the
model creation value, a company may decide to create a new model for value creation or create an imitation
- an adaptation of a dominant model in the industry. Both extreme positions (innovator vs. follower)
require exceptional organizational skills.
The aim of this paper is that, the life cycle of products and companies’ reactions to changes, determines
whether the B&H companies are inventors or followers. In order to get a complete picture of the innovative
strength of the observed B&H enterprises, we will, in addition, analyze the dynamics of investment in
research and development, as well as top management’s view of the importance of innovation in achieving
competitive advantages for their companies.
Keywords
Innovations; Competitive Advantages; Innovative Strategies
Hrčak ID:
70567
URI
Publication date:
10.7.2011.
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