Original scientific paper
https://doi.org/10.21861/hgg.2011.73.01.04
Geography of Leisure Among the Young – How to Choose Your Favourite Shopping Centre
Martina Jakovčić
orcid.org/0000-0001-5555-4383
; University of Zagreb, Faculty of Science, Department of Geography, Marulićev trg 19/II, 10000 Zagreb, Croatia
Abstract
Free time or leisure activities are usually perceived as a topic of tourism geography. However, all the economic activities that occur during a regular visit to a shopping centre, as one of the most popular places for spending free time, draw it into the scope of retail and, thereby, economic geography as well. Sociologists claim that shopping centres have replaced parks and free time activities. Parents largely welcome this trend, because shopping centres offer some kind of safe and controlled environment.
Wandering around shopping centres is becoming more and more popular among young Croatians as well. So far, in foreign literature, different models and frameworks for understanding the mall experience have been put forward. This paper presents factors relevant for young peoplein making their choice. Finally, a framework or a model for choosing a favourite shopping centre is offered. With the trend of extensive opening of shopping centre, this model could become useful to shopping centre managements in development of shopping centres and their fight for customers.
Keywords
young; leisure; shopping centres; Croatia
Hrčak ID:
71449
URI
Publication date:
1.8.2011.
Visits: 4.032 *