Izvorni znanstveni članak
The University Dress Code
Zoran Tomić
; Filozofski fakultet Sveučilišta u Mostaru, Bosna i Hercegovina,
Miljenko Musa
Sažetak
The intention of this work is to show that „Regulations on Dress Code“ is a neccessary and indispensable part of the University Branding Process. For this purpose the research was undertaken and it includes a number of universities in the West. At the start it determines the meaning of the expression „Dress Code“ in its original form, then points out three levels of importance of the adoption of this Ordinance in writing (individual, institutional and „moderate“). This is followed by the experience of the world that was used in the drafting of this Ordinance, with particular emphasis on universities in the U.S.. The case of the University of Berkley, CA in 1992. is singled out as an example of the need for a written form of the Regulations, when a student appeared completely undress in the classroom. Finally, the draft „Regulations on the Dress Code of the University of Mostar“.
Ključne riječi
Dress Code; University; brand; branding; education
Hrčak ID:
77876
URI
Datum izdavanja:
30.6.2011.
Posjeta: 6.085 *