Original scientific paper

https://doi.org/10.17559/TV-20140408095301

Determination of visual interest points of graphical user interfaces for tablet newspapers application

Darijo Čerepinko orcid.org/0000-0001-9234-9573 ; University North, 104. brigade 3, 42000 Varaždin, Croatia
Nikola Mrvac ; Faculty of Graphic Arts, University of Zagreb, 10000 Zagreb, Croatia
Marin Milković ; University North, 104. brigade 3, 42000 Varaždin, Croatia

Abstract

In this paper the authors determine the visual interest centres and the points of visual entry of observers on the page of graphical user interface for newspaper tablet application using the method of monitoring the eye movement. The research presented in this paper demonstrates that the key visual elements and points of entry in this case function in the same way as in the case of the printed edition of daily newspapers, and do not follow the patterns that occur in the application of content on websites of corresponding newspaper.

Keywords

eye tracking, graphical user interface; newspaper layout; points of visual interest; tablet applications

Hrčak ID:

139750

URI

https://hrcak.srce.hr/139750

Publication date:

15.6.2015.

Article data in other languages: croatian

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