Skoči na glavni sadržaj

Tourism and hospitality management, Vol. 22 No. 1, 2016.

Prethodno priopćenje

https://doi.org/10.20867/thm.22.1.5

Dark tourism: is it a growth segment for the Malaysia tourism industry?

Mohd Salehuddin Mohd Zahari ; Faculty of Hotel and Tourism Management Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
Mohd Hafiz Hanafiah orcid id orcid.org/0000-0002-3378-7300 ; Faculty of Hotel and Tourism Management Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
Syarifah Syafeera Syed Mahboob ; Faculty of Hospitality, Tourism & Wellness Kuala Lumpur Metropolitan University College
Nor Adilah Md. Zain ; Faculty of Hotel and Tourism Management Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia

Puni tekst: engleski pdf 242 Kb

str. 47-56

preuzimanja: 3.363

citiraj

Sažetak

Purpose – This paper reports the empirical investigation on the causal relationship between perceived importance of dark tourism product and tour operators’ action behavior. The tour operator’s perceived importance of dark tourism attributes and how they translate their perception into action behavior was explored. The lack of support promotional activities from the travel agencies are probably the main reasons this product has yet reached its potential.
Method – The sample populations were the tour operators that selling inbound and domestic tour packages in Malaysia and the required information was gathered through a self-administered questionnaire based on the purposive judgmental sampling methodology.
Findings – Through a series of analyses, the results show that despite the availability of dark tourism products in Malaysia, tour operators have not aggressively promoted these sites. Minimal business profit, diseconomies of scale demand and limited resources was found to influence their unenthusiastic behaviour.
Originality – This study provides useful insights into the attributes, the perceptions and evaluations of the dark tourism products by the tour operators. The outcome of this study can be used as a guide for the tourism industry policy makers to develop more efficient marketing and
positioning strategies.

Ključne riječi

Dark tourism; perceived importance; tour operators; Malaysia

Hrčak ID:

158806

URI

https://hrcak.srce.hr/158806

Datum izdavanja:

31.5.2016.

Posjeta: 5.489 *