Preliminary communication

VIRTUAL ORGANIZATION – THE FUTURE HAS ALREADY BEGUN

Ksenija Čulo ; Faculty of Civil Engineering, University of Osijek, Osijek, Croatia

Abstract

A virtual organization is a collection of geographically distributed, functionally and/or culturally diverse entities that are linked by electronic forms of communication and rely on lateral, dynamic relationships for coordination. Virtual organizations provide employees the freedom to work from any place and at any time. Identification has been considered to be the glue linking virtual workers and their organizations. In this context the question may be raised how employees in virtual organizations sustain organizational identification. However, the real question is whether organizational identification is needed at all and whether any glue, except communication, is needed to link virtual workers and their organization. The virtual organisation in the future will have an almost infinite variety of structures, all of them fluid and changing. The focus of virtual organizations will inevitably shift from “who we are” to “what we are doing”, from organizational structure to projects or products.

Keywords

virtual organization; organizational identification; communication; shared vision

Hrčak ID:

159920

URI

https://hrcak.srce.hr/159920

Publication date:

31.3.2016.

Article data in other languages: croatian

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