Izlaganje sa skupa
PRICING POLICY AS AN INSTRUMENT OF CRUISE DESTINATION MANAGEMENT
Deša Rathman
; Ploče Port Authority
Katarina Varez
; Dubrovnik Port Authority
Sažetak
Destination management includes determination of development goals that are compatible with existing strategic planning documents, rules and limitations of sustainable development, defining mechanisms of action and management in accordance with the objectives and continuous adjusting of operational objectives to development strategy. The assessment of competitive position and analysis of competitive advantages are important for understanding the current situation as well as possibilities of adjusting the individual factors of competitiveness to market demands. When defining and designing different mechanisms of demand management it is necessary to first identify the factors of competitiveness, as well as the legality and cause - effect relationship between these phenomena. Handling of the ship, passenger and crew members is an important part of port supply. In order to perform such complex and highly demanding work at the user's satisfaction, it is necessary to appropriately organize that process and clear normative regulation of responsibilities, relationships, standards and costs, in order to know at all times the tasks and activities of individual holders, which is the scope of their work, which standards / criteria need to be fulfilled and what is the cost of services. Active participation of the organization / destination in relation to the market situation should be based on scientific - research activities as the basis in conducting business policy and development policy. Marketing is the business function that is future-oriented, using the results of research of all states and conditions at the market. Pricing policy is an essential part of the integrated destination management, but is also directly conditioned by its existence and functioning.
Ključne riječi
cruise destination management; port authority; pricing policy; management performance
Hrčak ID:
161557
URI
Datum izdavanja:
27.9.2013.
Posjeta: 813 *