Conference paper

MARKETING QUALITY OF SEED IN SALE STRATEGY

Ante Kolega ; Agronomski fakultet Sveučilište u Zagrebu, Zavod za marketing u poljodjelstvu

Abstract

Each agricultural product must comply with regulations on quality standards determined by technologists. For example, wine producers determine the required quality for table wine and high quality wine specifying precisely what the wine must contain (the amount of alcohol, acids, sugar etc.). For different kinds of meat technologists will determine the thickness of bacon, hygienic validity, participation of heavy metals, etc. For wheat, technologists will determine the percentage of flouriness, absolute and specific weight, germination and baking properties, resistance to pests and diseases and lodging. Marketing quality of seed is determined on the market. It may withdraw from or be near technological norms. Products should be programmed to fully comply, by its quality, with the demand of a particular market.

Keywords

Hrčak ID:

167827

URI

https://hrcak.srce.hr/167827

Publication date:

29.4.1995.

Article data in other languages: croatian

Visits: 548 *