Original scientific paper

WILD-CAUGHT VERSUS FARMED FISH – CONSUMER PERCEPTION

Marina Tomić
Zoran Lucević
Tea Tomljanović
Daniel Matulić orcid.org/0000-0002-2724-8407

Abstract

We have limited knowledge of determinants of consumer preferences for
wild-caught versus farmed-raised fish, so this work aims to investigate
the impact of sociodemographics, habits and frequency of fresh fish
consumption, such as involvement in cooking, on the preferences for wild
versus farmed fish. A survey was done on a sample of 1151 fish consumers
in Croatia. Results showed that female, older consumers, consumers
with higher income and those living in coastal parts of Croatia give higher
preferences for wild fish and they detect differences between the taste of
wild and farmed fish. Consumers with higher levels of habits of fresh fish
consumption, who eat fresh fish often and are more involved in cooking,
prefer wild-caught fish. These findings provide valuable information for
the aquaculture sector, especially for planning marketing strategies for the
promotion of farmed fish.

Keywords

Fresh fish; Croatian consumers; Wild-caught fish; Farmed fish

Hrčak ID:

182644

URI

https://hrcak.srce.hr/182644

Publication date:

7.6.2017.

Article data in other languages: croatian

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