Izvorni znanstveni članak
https://doi.org/10.20867/thm.1.1.4
Economic justifiability of investments into hotels
Branko Blažević
orcid.org/0000-0002-7615-9136
; Hotelijerski fakultet Opatija, Sveučilište u Rijeci, Hrvatska
Sažetak
This paper provides an analysis of cost-efficiency of investments in hotel rooms by using the room rate as one of the most important parameters of profitability.
Research has been conducted on a sample of eleven up-market hotels in Croatia built between 1960 and 1980. The analysis was carried out by contrasting the room rates of the respective investment programs with the room rates valid between 1980 and 1990, i.e. in the period when the exploatation rate was at the highest.
The analysis provides an overall estimate of cost-efficiency of investments in hotel rooms in the past period and highlights the complex issues typical of the process of meeting the international hotel standards.
Ključne riječi
hotel premises; hotel room; investment; room-rate; occupancy
Hrčak ID:
182680
URI
Datum izdavanja:
30.6.1995.
Posjeta: 1.893 *