Skip to the main content

Preliminary communication

SYMBIOSIS OF THE CORPORATE SOCIAL RESPONSIBILITY AND THE LOCAL COMMUNITY

Vesna Čanadi orcid id orcid.org/0000-0002-9103-4876 ; Međimurje polytechnic in Čakovec, Čakovec, Croatia
Mirjana Trstenjak orcid id orcid.org/0000-0001-9656-211X ; Međimurje polytechnic in Čakovec, Čakovec, Croatia
Branimir Blajić orcid id orcid.org/0000-0002-1878-0098 ; LifeClass Terme Sveti Martin, Sveti Martin na Muri, Croatia


Full text: croatian pdf 399 Kb

page 179-191

downloads: 1.268

cite


Abstract

Corporate social responsibility refers to the way a company undertakes activities that positively affect the well-being of employees, local communities, the environment and society as a whole. These actions are expected to earn the trust and respect from all the stakeholders. Corporate social responsibility has been attracting attention recently by corporate world worldwide. In this paper an empirical approach has been used to examine the relationship between LifeClass Terme Sveti Martin and local community. This study aimed to assess different activities dedicated to local community. The research has been done using a questionnaire on a sample of 150 employees. The data derived from this empirical research have been analysed with descriptive statistics. The main hypothesis of this paper is H1: LifeClass Terme Sveti Martin has done everything that is necessary to perform and complete its duty related to local community, in various way in varying degree. The findings of this research confirmed the main hypothesis and showed LifeClass Terme Sveti Martin’s focus on community-based activities.

Keywords

corporate social responsibility; local community; LifeClass Terme Sveti Martin

Hrčak ID:

183442

URI

https://hrcak.srce.hr/183442

Publication date:

26.6.2017.

Article data in other languages: croatian

Visits: 2.286 *