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MEASURING THE CRISIS PREPAREDNESS IN THE PHARMACEUTICAL SECTOR: THE CASE OF GREECE

Laura Maska ; Aegean College, Athens, Greece
Theodore Tsekeris orcid.org/0000-0002-7231-6077 ; KEPE, Athens, Greece
Christos Kadas ; Aegean College, Athens, Greece
Charalambos Tsekeris orcid.org/0000-0002-3304-5331 ; Research Centre for Greek Society, Academy of Athens, Athens, Greece

Sažetak

This paper performs an overview of the essential components in crisis management and an empirical analysis of the crisis management preparedness of the pharmaceutical companies in Greece. It also presents a best practice model for the business leaders in the Greek
pharmaceutical market to help them to assess their level of preparedness and create their own crisis management plans, through adapting the current study fi ndings. The results, obtained from an original questionnaire survey, confi rm that the pharmaceutical industryis especially vulnerable to crisis situations and that the Greek economic crisis had a severe adverse impact on that industry. Nonetheless, the survey fi ndings suggest that the pharmaceutical companies in Greece have a respectable level of crisis management adoption, although there is still room for improvements to address various types of future market risks.

Ključne riječi

crisis preparedness; risk management adoption; pharmaceutical sector; Greece

Hrčak ID:

184251

URI

https://hrcak.srce.hr/184251

Datum izdavanja:

14.7.2017.

Posjeta: 2.580 *