Professional paper

METHODOLOGICAL ISSUES IN PUBLISHING INFORMATION ABOUT SOCIALLY RESPONSIBLE PRACTICES AND THE ROLE OF DIGITALISATION

Zhana Genova ; University of Economics-Varna, Varna, Bulgaria

Abstract

Publishing the information of social responsible business practices is becoming more and more relevant due to the public's interest in the contribution of business to social causes. Is obvious the need of standards and criterias for publishind social reports. The business digitization process facilitates communication with users and enables easier and quicker disclosure of good business practices, including socially responsible. This could play an important role in building a positive corporate image.

Keywords

(CSR) corporate social responsibility; reputation; socially responsible practices; digitalisation; publishing information

Hrčak ID:

234547

URI

https://hrcak.srce.hr/234547

Publication date:

1.3.2019.

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