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  • Datum izdavanja: 01.03.2019.
  • Objavljen na Hrčku: 19.02.2020.

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Puni tekst

Cover pages (str. I-I)

Damir Dobrinić
Ostalo


Predgovor / Foreword (str. III-III)

Damir Dobrinić
Uvodnik


EU GENERAL DATA PROTECTION REGULATION IMPLEMENTATION: PRELIMINARY ANALYSIS OF RECENT RESEARCH EFFORTS AND CHALLENGES (str. 1-15)

Antun Biloš, Davorin Turkalj, Ivan Kelić
Izvorni znanstveni članak


GAMIFICATION AS A BUSINESS MODEL IN DIGITAL MARKETING AND ITS IMPLEMENTATION IN TOURISM (str. 17-35)

Monika Hordov, Dominik Sikirić, Aleksandra Krajnović
Izvorni znanstveni članak


FINANCIAL ANALYSIS OF COMPANIES REGISTERED FOR PROMOTION AND MARKET RESEARCH (str. 37-46)

Vladimir Kovšca, Suzana Keglević Kozjak, Tanja Šestanj-Perić
Izvorni znanstveni članak


INFLUENCE OF ETHICAL ISSUES ON DIRECT AND INTERACTIVE MARKETING IMPLEMENTATION (str. 47-58)

Davor Širola, Ana-Marija Rendulić
Izvorni znanstveni članak


FINANCIAL RATIO ANALYSIS OF SELECTED PROMOTION COMPANIES (str. 59-71)

Suzana Keglević Kozjak, Danijela Barušić
Izvorni znanstveni članak


CUSTOMER IDENTIFICATION AND MARKETING STRATEGY CREATION FOR A NEW PRODUCT OR SERVICE (str. 73-81)

Martina Kušer, Martina Tomičić Furjan, Larisa Hrustek
Izvorni znanstveni članak


ADVERGAMING: IDENTITY BRAND ANALYSIS IN THE VIRTUAL WORLD (str. 83-94)

Dinko Jukić
Izvorni znanstveni članak


USAGE OF AFFILIATE MARETING AS A PART OF AN INTERNET MARKETING STRATEGY ON CROATIAN MARKET (str. 95-105)

Lucija Pejnović, Iva Gregurec
Izvorni znanstveni članak


GENETIC ALGORITHM AND OPTIMIZATION OF THE SALES ASSORTMENT STRUCTURE (str. 107-115)

Brano Markić
Izvorni znanstveni članak


PALEONTOLOGICAL TOURISM AS A NEW MARKETING APPROACH IN BULGARIA (str. 117-123)

Krasimira Staneva
Izvorni znanstveni članak


DIGITAL TRANSFORMATION OF MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES - REVIEW OF EXISTING RESEARC (str. 125-134)

Igor Pihir, Snježana Križanić, Ana Kutnjak
Izvorni znanstveni članak


DIMENSIONS OF CUSTOMER PERCEPTION IN THE CONTEXT OF DIGITAL TRANSFORMATION (str. 135-140)

Katarina Tomičić-Pupek
Izvorni znanstveni članak


MARKETING DIRECTION OF FOOD INDUSTRIES ACCORDING TO CONSUMERS OF THE DIGITAL AGE - MILLENNIALS GENERATION (str. 141-152)

Silvija Podoreški, Damir Dobrinić
Izvorni znanstveni članak


THE IMPACT OF HI-TECH TECHNOLOGY ON CONSUMER BEHAVIOUR IN A CHOSEN TOURIST DESTINATION (str. 153-173)

Alen Dedić, Dijana Vuković, Anica Hunjet
Izvorni znanstveni članak


MODEL FOR EMAILING OF WHOLESALE INVOICES AND EFFECTS THEREOF (str. 187-195)

Stjepan Vidačić
Stručni rad


CROWDFUNDING OF RENEWABLE SOURCES OF ENERGY (str. 207-216)

Josip Beber, Melani Furlan, Robert Pašičko, Hajdana Rukavina
Stručni rad


BIG DATA CRM IMPLEMENTATION (str. 217-226)

Pero Batinić, Damir Dobrinić
Stručni rad


THE INFLUENCE OF GENERAL DATA PROTECTION REGULATION ON MARKETING ACTIVITIES IN BANKS (str. 233-241)

Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek
Stručni rad


THE APPLICATION OF NEW TECHNOLOGIES IN MARKETING WITH REVIEW ON MARKETING OF THINGS (str. 243-254)

Petra Šestak, Damir Dobrinić
Stručni rad


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