Studia Polensia, Vol. 9 No. 1, 2020.
Izvorni znanstveni članak
https://doi.org/10.32728/studpol/2020.09.01.06
Tea Golja
orcid.org/0000-0003-3665-8181
; Sveučilište Jurja Dobrile u Puli
Romana Lekić
; Edward Bernays
Sažetak
Competitiveness of tourist destinations is defined as its ability
to create and successfully integrate tourist products, i.e. services and
experiences of more added value. The development of destination
management and strategic positioning through selected tourist products,
i.e experiences, and management of both the value chain on the one
hand, and the experience of visitors on the other, are preconditions
for sustainable tourism development. The tourist product is formed
primarily at the destination level, and partly at the regional level, which
makes regions and (more recently) destinations a means of exchange, i.e.
what is offered and sold on the tourist market. Therefore, the process of
managing tourist destinations today, although largely a virtual and nonstandardized,
is becoming not only important but also a necessary activity
and a prerequisite for competitive and sustainable tourism growth in
destination - regardless of its size.
The purpose of this research is to determine the opportunities for
the development of cultural tourism products in Križevci. Primary research
was conducted in Križevci - focus groups and online survey. The resource
base of the destination is observed. The goal is twofold. The primary aim
is to encourage the development of innovative cultural tourism products
based on the attraction base of the destination. Secondarily, authors want
to point to opportunities for improvement, especially the importance and
role of destination management in the development of attractiveness factors
that strongly affect the destination competitiveness. The paper establishes
a link between the theoretical definition of the concept of cultural tourism
and destination management and the results of empirical research. Results
indicate that residents recognize the potential of cultural resources of
Križevci for development of cultural tourism products. However, there
is a strong gap between the current cultural tourism offerings and the
possibilities this destination has based on its main highly attractive
resources. Therefore, authors propose several innovative cultural tourism
products that could be integrated in the current destination’s offerings.
Results of the study are useful for destination planners and
managers as well as to other interested stakeholders in tourism that are
willing to contribute to development of cultural tourism in this destination
(in particular: literary and festival tourism). However, locals that wish to be
included in creative interpretation of intangible heritage can also benefits
from the research results as well as authors observations and creative
proposals.
Ključne riječi
destination management; cultural tourism; literary tourism; storytelling, festival tourism
Hrčak ID:
246774
URI
Datum izdavanja:
24.11.2020.
Posjeta: 3.702 *