Preliminary communication
https://doi.org/10.22522/cmr20200260
Donald Trump's Political Rhetoric
Marta Takahashi
; Edward Bernays University College, Zagreb, Hrvatska
Maro Alavanja
; Narativ komunikacije, Zagreb, Hrvatska
Abstract
With an uncompromising strategy, simple language and distinctive communication via social media, Donald Trump has managed to motivate people who feel like they are the losers of globalization to give him their vote and to contribute to his victory in the 2016 presidential election. In his rhetoric, he always followed three principles: simplicity, repetition, and sensationalism. Trump’s speeches are conceived primarily to attract the attention of
working-class whites. His rhetorical style gives the impression that he is doing everything in the interest of the working class, when in fact he is promoting the interests of big business. Trump’s topic abuse is present on a number of issues, most notably in speeches about illegal immigrants, whereby he strikes concern among the impoverished masses, expecting them to react in his favour in the election. Thereby, he is not concerned that his statements
spread discord and contribute to the negative atmosphere in the country and to numerous attacks on minorities. Donald Trump’s behaviour and speeches are full of contradictions. He praises togetherness, but does not believe in shared values, permanent alliances, or lessons from history.
Keywords
Donald Trump; election strategy; migration; political rhetoric; Twitter
Hrčak ID:
254942
URI
Publication date:
20.1.2021.
Visits: 776 *