Izvorni znanstveni članak
https://doi.org/10.18045/zbefri.2022.1.97
The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour
Truong Thi Xuan Dao Xuan Dao
Pham Huong Trang
Tran Duc Thanh
Sažetak
In the framework of Ajzen’s theory of planned behaviour (TPB), the study is
conducted to evaluate the association between The Big Five personality traits and
the three types of tourists’ co-production behaviour: co-production behaviour
before the trip, co-production behaviour during the trip, and co-production
behaviour after the trip. The mediating type of co-production attitude is also
clarified in this TPB model. The online and in-person survey methodologies have
been used from January to May 2021. The study’s survey subjects are Vietnamese
tourists who live and work in Vietnam and have travelled within the last two years.
The research results reveal that all three personalities: Extraversion, Openness,
and Agreeableness, positively affect the three categories of co-production
behaviours, whereas Consciousness and Neuroticism only influence production
behaviour during the trip. Two types of mediation: complementary and indirectonly effect of co-production attitude, is clarified. This study contributes to broader
TPB theory by analyzing Big Five personality traits in tourist co-production
behaviour. Our findings assist tourism businesses in better understanding how
visitors’ personalities impact their co-production and assist them in building
effective co-production methods. Tourism practitioners should develop different
approaches for groups of customers with distinguished characteristics in each
stage of their co-production processes.
Ključne riječi
Co-production behaviour; TPB theory; The Big Five personality traits
Hrčak ID:
279908
URI
Datum izdavanja:
30.6.2022.
Posjeta: 1.483 *