Prethodno priopćenje
https://doi.org/10.31337/oz.78.1.4
The Social Network and Social Responsibility: An Assessment of Facebook/Meta Based on Carroll’s Pyramid of Corporative Social Responsibility
Predrag Haramija
orcid.org/0000-0002-1675-4996
; Zagrebačka škola ekonomije i managementa, Zagreb, Hrvatska
Mato Njavro
; Zagrebačka škola ekonomije i managementa, Zagreb, Hrvatska
Sažetak
The paper explores the behaviour of Facebook/Meta in light of the concept of corporate social responsibility (CSR). The phenomenon of social media and the social network is briefly described, and the concept of corporate social responsibility is explained. Research is based on an assessment of Facebook business behaviour in light of Carroll’s CSR model. Information taken from scientific papers, media and Facebook’s official website is analyzed and compared within the parameters of each of the four categories of the model. It is established that this company fulfills only one of the four dimensions of responsibility — the economic dimension. The company evidently does not fulfill its legal responsibility because it constantly seeks ways to circumvent the provisions of laws and regulations. It engages in tax evasion and is the subject of numerous lawsuits. In terms of ethical responsibility — contrary to the manner in which it presents itself on its websites — Facebook is doing poorly as well. The company, generally considered unscrupulous and irresponsible, clearly does not meet the ethical expectations of society. In regard to philanthropic responsibility, Facebook lags behind companies in related industries, and a significant part of donated funds can be deemed an investment rather than a donation. The conclusion points out the inconsistency of the company’s business with the requirements and expectations of society. It indicates the need to adopt a better legal framework and stresses the importance of compliance by social network owners with laws and ethical standards.
Ključne riječi
Facebook; Meta; social network; social responsibility; ethics; corporations
Hrčak ID:
290438
URI
Datum izdavanja:
9.1.2023.
Posjeta: 770 *