Professional paper
Trends in the transmission of communication messages by radio
Silvija Londero Šimleša
; Media servis global, Zagreb, Hrvatska
Abstract
The relationship between media and PR is mutually dependent. The media are crucial for the existence of public relations because they represent an important channel to the interested public, while public relations are one of the most important sources of information for the media. The key prerequisite for good cooperation between editors and journalists and public relations experts is mutual understanding, as well as quality content. The level of this relationship also affects the transmission of the message to the audience. Due to the speed of message transmission, radio has become a powerful and influential platform, important for the timely dissemination of news and broadcast messages, and its simplicity makes it one of the most important means of communication.
Keywords
media, public relations, radio, media audience, conveying a message
Hrčak ID:
254944
URI
Publication date:
20.1.2021.
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