Prethodno priopćenje
https://doi.org/10.46917/st.14.1.4
Needs analysis and developing a plan for establishing a student radio at VERN’ University
Silvija Londero Šimleša
; Media servis Global, Zagreb, Hrvatska
Marko Bratoš
; Bravo, Zagreb, Hrvatska
Sažetak
From its inception, radio has gone through numerous changes,
conditioned by the modernization of technology and changes of the
audience. That is why it remains a relevant, powerful and all-present
media format. The purpose of this paper is to analyze the dominant radio
models - commercial radio, public radio and non-profit radio, with an
emphasis on student radio as a part of non-profit radio market, as well
as the ways that these models are complementing the needs of their
audience and is exploring the need and plan of creating a student radio
at the VERN’ University. The research presented was conducted in two
ways: the audience was interviewed via polls about the listeners needs
and habits and the current editors of existing community radio stations
were interviewed in structured interviews. All presented benefits are
viewed from the perspective of both the student volunteers and the
general audience, as well as from the standpoint of the University itself.
In accordance with the needs of the target audience and high academic
and professional standards, the paper proposes an outlined program
scheme basis, a budget, and an operative plan for running such a radio
station.
Ključne riječi
radio in Croatia; community radio; student radio; VERN’ University; radio audience
Hrčak ID:
312115
URI
Datum izdavanja:
22.12.2023.
Posjeta: 178 *