Pregledni rad
https://doi.org/10.46672/zsl.8.9.11
Managing business aspects of the English Premier League
Ana Markuz
orcid.org/0000-0001-8839-5585
; Ministarstvo regionalnoga razvoja i fondova Europske unije, Zagreb, Hrvatska
Fran Šepac
orcid.org/0009-0009-5006-0582
; Hrvatski paraolimpijski odbor, Zagreb, Hrvatska
Ivana Miklošević
; Sveučilište u Slavonskom Brodu, Hrvatska
Sažetak
Football, much like other segments of the sports industry, is an extremely profitable business
in the modern world. All sport clubs have two basic tasks they want to fulfil from season
to season: achieving sport successes and securing financial results. In the English Premier
League, one of the most prominent sports leagues in the world, the responsibility for
athletic accomplishments and operational functionality lies with the players and coaches,
while club managers and directors oversee the financial outcomes. The aim of this paper
is to examine which business aspects of the Premier League contribute to its global success
and recognition, and how specific business management methods shape the League and influence
its development. The research method involves analysing primary sources available
on the internet, along with official reports related to the Premier League and analyses from
expert journalists who cover it, encompassing numerous aspects, some of them being club
ownership structure, sponsorship agreements and broadcasting rights, as well as the role of
sports directors and football agents. The analysis results suggest that investments guarantee
the development and success of clubs if financial resources are invested rationally and
aligned with the club’s coaching staff vision. The authors also provide recommendations
for further research involving sports journalists, emphasizing a focus on the socio-economic
implications of popular sports competitions.
Ključne riječi
football; sports industry; Premier League; ownership structure; sponsors; television networks; football agents
Hrčak ID:
312485
URI
Datum izdavanja:
28.12.2023.
Posjeta: 217 *