Skoči na glavni sadržaj

Izvorni znanstveni članak

SYSTEMIC RESEARCH MODEL OF DEVELOPMENT OF MARKETING THOUGHT AND EDUCATION IN CROATIA

Nataša Renko


Puni tekst: hrvatski pdf 172 Kb

str. 1243-1262

preuzimanja: 1.675

citiraj


Sažetak

The author conceived the model for systemic research of development of marketing thought and education in Croatia. The model consists of six elements which are completely interactive and have essential influence on development of marketing educational system. The model also helped to evaluate historical occurences which had preceded and influenced the present situation in Croatia, and which might have possible consequences to future development of marketing educational system in Croatia.

Ključne riječi

Hrčak ID:

28782

URI

https://hrcak.srce.hr/28782

Datum izdavanja:

20.12.2001.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.557 *