Original scientific paper
Analysis of the Performance of Insurance Companies in Serbia Based on the Ahp-Topsis Method
Radojko Lukić
orcid.org/0000-0001-6529-0297
; Faculty of Economics, University of Belgrade
Abstract
Evaluation of the performance of insurance companies based on multi-criteria analysis methods
represents a kind of research challenge. With this in mind, the paper investigates the effi ciency of
insurance companies in Serbia using the AHP-TOPSIS method. According to the results of empirical
research on the performance of insurance companies in Serbia using the TOPSIS method, the top
fi ve are in order: ĐENERALI OSIGURANJE SRBIJA, DUNAV OSIGURANJE, GRAWE, DDOR NOVI
SAD and WINER STADTISCHE. The company TRIGLAV is in the worst position. Such a ranking of
the observed insurance companies in Serbia according to the AHP-TOPSIS method was infl uenced
by numerous macro and micro factors. Their effective control can certainly signifi cantly infl uence
the achievement of the target performance of insurance companies in Serbia.
Keywords
efficiency; insurance; Serbia; AHP-TOPSIS method
Hrčak ID:
313968
URI
Publication date:
31.1.2024.
Visits: 107 *