Skoči na glavni sadržaj

Izvorni znanstveni članak

https://doi.org/10.20867/thm.30.4.4

Examining a new model of destination choice behavior: An empirical study from Vietnam

Trong Tien Bao Bui orcid id orcid.org/0000-0003-1595-7481 ; HUTECH University, Faculty of Tourism & Hospitality Management


Puni tekst: engleski pdf 530 Kb

verzije

str. 503-516

preuzimanja: 33

citiraj


Sažetak

Purpose – The purpose of this study is to propose a new model, the M-TPB-D model, which
combines the theory of planned behavior (TPB), the travel motivation theory, and the overall
image of the destination. This model aims to provide a new perspective for understanding and
predicting tourists’ visit intentions and leads to increasing destination choice behavior in the
tourism destination context.
Methodology/Design/Approach – To gain a comprehensive understanding of destination
choice behaviour, a mixed methods approach combining quantitative and qualitative methods
was used. Data was collected through a random sample survey of 630 domestic tourists
travelling to Ho Chi Minh City. The final sample consisted of 459 usable questionnaires.
Findings – The findings of the study confirm the causal relationship between the original TPB
theory, pull-push motivation theory, overall image of the destination and destination choice
behavior. This offers a novel insight into understanding destination choice behavior from the
viewpoint of domestic tourists.
Originality of the research – The study makes a significant contribution through the integration
of multiple theories, resulting in a comprehensive understanding of the various factors that
influence destination choice behavior. Furthermore, the study has implications for both
theoretical implications and practical implications for destination marketing and management

Ključne riječi

Pull-Push motivation, Destination Image, Destination Choice, M-TPB-D model

Hrčak ID:

320588

URI

https://hrcak.srce.hr/320588

Datum izdavanja:

10.9.2024.

Posjeta: 177 *