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Original scientific paper

https://doi.org/10.20867/thm.31.1.9

Innovation strategies differences in hotel chains vs. independent hotels: Ultimate impact on sustainable competitive advantage

Lorena Ruiz-Fernández ; Dr., Lecturer, University of Alicante, Business Management Department
Bartolomé Marco-Lajara ; Dr., Professor University of Alicante, Business Management Department
Pedro Seva-Larrosa ; Dr., Lecturer University of Alicante, Business Management Department
Javier Martínez-Falcó ; Dr., Lecturer University of Alicante, Business Management Department


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Abstract

Purpose – In the wake of COVID-19, the management of innovation has become of
considerable interest, especially in tourism and hospitality. Belonging to a hotel chain is one
of the variables that can be decisive in the management of hotel innovations, and which has
not been studied extensively in academic literature. Furthermore, understanding the ultimate
impact of these innovations on sustainable competitive advantage is also critical. explore the
influence of dynamic capabilities on hotel innovations by understanding the role of the hotel
chain, as well as the impact of innovations on sustainable competitive advantage.
Methodology – The hotel sector in Spain is a highly competitive industry that has been hit
hard by COVID-19. We analyze data collected in a survey addressed to managers of 3- to
5-star hotels in Spain through structural equation modelling using SmartPLS.
Findings – Our empirical results point out the positive influence of dynamic capabilities on
hotel innovations highlighting the positive influence of hotel chain membership. In addition,
the positive and significant effect of hotel innovations on sustainable competitive advantage
is demonstrated.
Originality of the research – This paper extends the existing literature, providing empirical
evidence on how hotel innovations influence hotels’ sustainable competitive advantages.

Keywords

innovations strategies; sustainable competitive advantage; dynamic capabilities; hotel chain; hospitality

Hrčak ID:

327392

URI

https://hrcak.srce.hr/327392

Publication date:

31.1.2025.

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