Izvorni znanstveni članak
https://doi.org/10.20867/thm.31.1.7
Understanding ewom intentions from approach-avoidance perspective: A comprehensive model of destination trust, satisfaction, and loyalty
Lilik Wahyudi
; Dr., Lecturer Universitas Sebelas Maret, Faculty of Economics and Business
Dila Maghrifani
; Dr., Lecturer, Universitas Sebelas Maret, Faculty of Economics and Business
*
Alifah Faidurrohmah Fibayani
; Lecturer Universitas Sebelas Maret, Faculty of Economics and Business
* Dopisni autor.
Sažetak
Purpose – Using the dualistic perspective of Approach-Avoidance, this study aims to
determine tourists’ eWOM intentions by examining the relationship between ApproachAvoidance reactions, destination trust, and satisfaction. In particular, this study examines the
effects of Approach-Avoidance reactions on destination trust and satisfaction and thus their
effects on tourists’ eWOM intentions.
Methodology – An online survey was conducted among Indonesian tourists who visited
Pulau Komodo in Labuan Bajo, Indonesia. 333 valid responses were received. Analyses were
conducted using Structural Equation Modelling (SEM) with Partial Least Squares (PLS) to
test the study hypotheses to provide a comprehensive overview of relationships.
Findings – The results showed that tourists’ eWOM intentions were influenced by destination
satisfaction and destination trust. Further, approach reaction was found to have a positive
influence on destination satisfaction and destination trust. However, the results showed no
significant relationship between avoidance reaction and destination trust and satisfaction.
Originality of the research – This study enhances tourism literature in tourists’ eWOM
intentions through dualistic perspectives. It provides detailed insights into how eWOM
intentions are influenced by Approach-Avoidance reactions, destination trust, and destination
satisfaction, focusing on the context of Pulau Komodo in Indonesia
Ključne riječi
Hrčak ID:
328364
URI
Datum izdavanja:
25.2.2025.
Posjeta: 1.006 *