Izvorni znanstveni članak
https://doi.org/10.22598/mt/2025.37.spec-issue.9
The Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position
Jussara da Silva Teixeira Cucato
; ESPM
Flavio Santino Bizarrias
; ESPM
Vivian Iara Strehlau
orcid.org/0000-0002-5352-4284
; ESPM
Marlette Cassia Oliveira Ferreira
; Instituto Federal de Educação Ciência e Tecnologia de São Paulo
Jussara Goulart da Silva
; Universidade Federal de Uberlandia
Sažetak
Purpose – This paper examines how environmental awareness and consumption ethics influence proactive environmental behaviour, with the mediating role of individuals’ political positioning.
Design/Methodology/Approach – Data were collected via a structured survey of 179 respondents and analysed using structural equation modelling (PLS-SEM) and mediation analysis.
Findings and Implications – The results suggest that conservative political positioning negatively influences, and partially mediates the effect of environment awareness and ethical consumption on proactive environmental behaviour.
Limitations – The primary limitation is the use of a non-probabilistic convenience sample of Brazilian respondents. Future studies should employ stratified sampling to improve representativeness and explore variables such as social class.
Originality – Despite increasing concerns about environmental issues, a gap remains between individuals’ attitudes and behaviour, particularly when political orientation plays a role. This paper contributes to the literature by highlighting the mediating function of political positioning.
Ključne riječi
political position; pro-environmental behaviour; consumption ethics; consumer behaviour;
Hrčak ID:
329812
URI
Datum izdavanja:
3.4.2025.
Posjeta: 627 *