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Market-Tržište , Vol. 37 No. Special Issue, 2025.

  • Publication date: 03.04.2025.
  • Published on HRČAK: 03.04.2025.

Table of contents

Full text

Editorial Preface (page 5-7)

english pdf 68kb
Uvodnik (page 5-7)

Zoran Krupka, Vivian Iara Strehlau
Editorial

croatian pdf 68kb
The Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position (page 9-23)

Jussara da Silva Teixeira Cucato, Flavio Santino Bizarrias, Vivian Iara Strehlau, Marlette Cassia Oliveira Ferreira, Jussara Goulart da Silva
Original scientific paper

english pdf 242kb
The Role of CEO Experience and Focus on Firm Performance (page 25-46)

Goran Vlašić, Zoran Krupka, Kristijan Keleminić
Original scientific paper

english pdf 239kb
Determining Factors That Influence Brazilian Consumers Using Fintechs (page 47-62)

Kaue Augusto Fernandes, Cristina Helena Pinto de Mello
Original scientific paper

english pdf 329kb
Engagement of Generation Z in Company-Customer Relationships on Social Media – A Comparative Analysis of Poland and Great Britain (page 63-84)

Olga Ławińska, Anna Korombel
Preliminary communication

english pdf 525kb
Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix (page 85-97)

František Pollák, Peter Markovič, Kristián Kalamen
Review article

english pdf 286kb

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