Izvorni znanstveni članak
https://doi.org/10.37741/t.73.2.7
Impact of Technology-Based Service Innovations on Tourist Site Revisits
Radhika P. C.
; Department of Management and Professional Studies Rajagiri College of Social Sciences(Autonomous), Kalamassery, Kochi, India. Rajagiri Business School, Rajagiri Valley, Kakkanad, Kochi, India
Eldho Babu
orcid.org/0000-0002-8648-1997
; Department of Commerce, Loyola College (Autonomous) Chennai, India. Department of Management Studies, Indian Institute of Technology Madras, India
Johney Johnson
orcid.org/0000-0002-5111-5022
; Faculty of Management Sciences Mahatma Gandhi University, Kottayam, India
N. Maria Joseph
; Department of Commerce Loyola College (Autonomous), Chennai, India; e-mail:
Sažetak
The tourism industry is a vital component of the economy and is essential for advancing society, culture, and the environment. Digital technology has changed various facets of the tourism industry, increasing accessibility, convenience, and the capacity to accommodate individual preferences. The tourists' intention to revisit can be taken as a measure of the success of a destination, and it depends on the experience they gain from their visit. The present study assesses how revisiting tourist sites is influenced by the variables of technology-based service innovations, service value, and experience sharing through technology. The study was based on primary data collected from tourists who had visited Ernakulam and Thiruvananthapuram in Kerala, India. The data were collected using a questionnaire from a sample of 380 tourists using purposive sampling. SPSS V 26, Process Macro V 4.2, and SMART PLS 4 were used for data analysis. The study finds that technologically based service innovation increases service value, visitor site revisits, and experience sharing online. The study shows that the quality of the service has a favourable and significant impact on visitors' return visits to the site. The study is limited to tourists' perspectives, and conducting a multistakeholder approach to studying digital tourism is recommended.
Ključne riječi
digital tourism; Kerala; technology-based service innovations; service value; experience sharing through technology; tourist site revisits
Hrčak ID:
329982
URI
Datum izdavanja:
8.4.2025.
Posjeta: 1.176 *