Izvorni znanstveni članak
https://doi.org/10.31784/zvr.13.1.4
The contribution of the video game industry to the development of esports – an analysis of generations X, Y and Z
Ivica Zdrilić
orcid.org/0000-0001-8776-5206
; Sveučilište u Zadru, Odjel za ekonomiju, Zadar, Hrvatska
Mladen Rajko
; Sveučilište u Zadru, Odjel za ekonomiju, Zadar, Hrvatska
*
Diana Plantić Tadić
orcid.org/0009-0005-9382-1768
; Sveučilište Vern
* Dopisni autor.
Sažetak
The video game industry is one of the most dynamic sectors, not only in entertainment but also in technological terms, given the rapid development of artificial intelligence, virtual and augmented reality, and blockchain technology. These innovations enable new ways of interacting with the digital world, making the gaming experience increasingly sophisticated and engaging. In addition, the video game industry contributes significantly to the global economy, with estimates that its market share will reach hundreds of billions of dollars in the coming years. One of the key growth factors is the development of mobile games, which have made video games accessible to a wide range of users. One of the phenomena that have been on the rise within the video game industry in recent years is esports or electronic sports, and the question arises whether esports will be a new form of sport in the future or just one way of playing video games. The purpose of the paper is to analyze the development of video games and their impact on esports, with a special emphasis on the perceptions and attitudes of generations X, Y, and Z. The research objectives include examining differences in the perceptions of video games and esports across generations and identifying their positive and negative aspects. The methodology is based on empirical research conducted through a questionnaire on a sample of 747 respondents, with data analysis using statistical methods, including Pearson’s correlation coefficient and Cronbach’s alpha reliability coefficient. All of the above suggests that video games, apart from entertainment, have far-reaching economic, social, and cultural implications, thus becoming a significant segment of modern society.
Ključne riječi
video game industry; video games,; esports; generations x, y, z
Hrčak ID:
331597
URI
Datum izdavanja:
18.6.2025.
Posjeta: 430 *