Stručni rad
Tools in strategic management of an organization
Valentina Ješić
orcid.org/0000-0001-7947-5233
; Zavod za anesteziologiju, intenzivnu medicinu i liječenje boli, KBC Sestre milosrdnice, Zagreb, Hrvatska
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* Dopisni autor.
Sažetak
Strategic management tools are essential for guiding healthcare organizations toward success and sustainability in the complex healthcare sector. These tools enable organizations to develop a clear vision, set measurable objectives, and select effective strategies to address challenges such as changing regulatory requirements, demographic shifts, technological advancements, increasing competition, and the need for cost optimization. One of the most important tools in strategic management is the SWOT analysis, which identifies internal strengths and weaknesses, as well as external opportunities and threats. This analysis helps healthcare organizations understand their internal and external environments and develop strategies aimed at improving care quality, optimizing costs, and managing risks effectively. In addition to SWOT analysis, key tools include Porter’s Five Forces analysis, which provides insight into the competitive environment and identifies factors affecting market dynamics. The Balanced Scorecard (BSC) offers a framework for defining strategy through financial perspective, internal processes, customer perspective, and learning and growth. The McKinsey 7S model focuses on aligning seven critical organizational elements: strategy, structure, systems, leadership style, staff, skills, and shared values. Benchmarking allows organizations to compare their performance with industry best practices to identify areas for improvement, while the Theory of Constraints (TOC) helps in identifying and addressing key obstacles that hinder organizational efficiency and productivity. The comprehensive application of these tools enables healthcare organizations to remain proactive, flexible, and sustainable, ensuring high-quality and efficient healthcare delivery. In the dynamic healthcare environment, strategic management forms the foundation for long-term success, allowing organizations to optimize resources, improve processes, and achieve their goals effectively.
Ključne riječi
strategy; strategic management; SMART goals; SWOT analysis
Hrčak ID:
332644
URI
Datum izdavanja:
30.6.2025.
Posjeta: 557 *