Original scientific paper
https://doi.org/10.15179/ces.27.1.2
Unearthing the Depths of Revenue Precision: A Cutting-Edge Research Agenda for Empowering Agile Finance
Enkeleda Lulaj
orcid.org/0000-0002-5325-3015
; University Haxhi Zeka, Faculty of Business, Peja, Kosovo
*
* Corresponding author.
Abstract
This research explores the dynamic relationship between SIO (Strategic Income Optimization), RPM (Revenue Precision Management), SFM (Strategic Financial Management), IRS (Integrated Revenue Strategy), RDC (Revenue-Driven Culture), and FCC (Financial Communication and Collaboration) models to unearth the depths of revenue precision for empowering agile finance. Data from 200 corporate finance executives in the Western Balkans (2021–2023) were analyzed using SPSS, AMOS, and G*Power software through exploratory factor analysis (EFA), multiple regression, regression weights, and post hoc power analysis. SFM had a significant 99 percent effect, focusing on strategic revenue and customer retention. SIO, RPM, and IRS, encompassing financial transparency, risk identification, technology investment, and cost management, predict a precision of 96–97 percent. RDC and FCC models, including employee incentives and effective communication, show a significant 92–96 percent effect. SFM, SIO, and FCC are critical to sustainable revenue precision. This study provides a blueprint for improving RPM through strategic financial management, revenue optimization, and interdepartmental collaboration as the linchpin to empower agile finance.
Keywords
revenue precision; research agenda; agile finance; financial models; corporates
Hrčak ID:
332893
URI
Publication date:
30.6.2025.
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