Pregledni rad
The Role of Festivals in Tourism in the Drava Region
Tamás Varga
; University of Pécs, Faculty of Sciences, Pécs, Hungary
*
László Csóka
orcid.org/0009-0005-1255-198X
; University of Pécs, Faculty of Business and Economics, Pécs, Hungary
*
Róbert Kiss
orcid.org/0000-0003-0209-3004
; I-Shou University, International College, Kaohsiung, Taiwan
*
Zoltán Raffay
; University of Pécs, Faculty of Business and Economics, Pécs, Hungary
*
Gergely Marton
; University of Pécs, Faculty of Sciences, Pécs, Hungary
*
* Dopisni autor.
Sažetak
The study aims at exploring and analysing event tourism in the Drava Region, with a special focus on festivals in villages and small towns. During the research, 63 events were identified and classified into five categories in 46 municipalities, such as gastronomic, traditional, artistic, sport and music events. The study found that most of the events are one-day events, take place in the summer and are primarily aimed at strengthening the identity and traditions of local communities. Gastronomic and cultural events prevail, while sporting events are less typical. The research shows that, although the tourism potential of the region is significant, the development of events and infrastructure is an absolute must in order to increase the attractiveness of the region.
Ključne riječi
Drava Region; festival; tourism; seasonality
Hrčak ID:
334431
URI
Datum izdavanja:
31.7.2025.
Posjeta: 698 *