Review article

The Role of Festivals in Tourism in the Drava Region

Tamás Varga ; University of Pécs, Faculty of Sciences, Pécs, Hungary *
László Csóka orcid.org/0009-0005-1255-198X ; University of Pécs, Faculty of Business and Economics, Pécs, Hungary *
Róbert Kiss orcid.org/0000-0003-0209-3004 ; I-Shou University, International College, Kaohsiung, Taiwan *
Zoltán Raffay ; University of Pécs, Faculty of Business and Economics, Pécs, Hungary *
Gergely Marton ; University of Pécs, Faculty of Sciences, Pécs, Hungary *

* Corresponding author.

Abstract

The study aims at exploring and analysing event tourism in the Drava Region, with a special focus on festivals in villages and small towns. During the research, 63 events were identified and classified into five categories in 46 municipalities, such as gastronomic, traditional, artistic, sport and music events. The study found that most of the events are one-day events, take place in the summer and are primarily aimed at strengthening the identity and traditions of local communities. Gastronomic and cultural events prevail, while sporting events are less typical. The research shows that, although the tourism potential of the region is significant, the development of events and infrastructure is an absolute must in order to increase the attractiveness of the region.

Keywords

Drava Region; festival; tourism; seasonality

Hrčak ID:

334431

URI

https://hrcak.srce.hr/334431

Publication date:

31.7.2025.

Article data in other languages: croatian

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