Original scientific paper

Case study: The Body Positivity movement and its influence on fashion

Sara Ritoša ; University of Zagreb Faculty of Textile Technology, Zagreb, Croatia *
Katarina Nina Simončič orcid.org/0009-0007-7899-0752 ; University of Zagreb Faculty of Textile Technology, Zagreb, Croatia *

* Corresponding author.

Abstract

This article examines the influence of the Body Positivity movement on fashion trends. In the first phase, an overview of the meaning of the movement and its translation into social behavior patterns is given. Special attention will be paid to the role of the media, with a focus on the social network Instagram, and the way in which fashion trends have been shaped by the movement and on Croatian Body Positivity influencers. The frequency of the concept of Body Positivity in fashion articles on Elle Croatia's Instagram profile is analyzed to illustrate the importance of the topic in the Croatian context.

Keywords

Body Positivity; movement; media; Instagram; influencer; fashion; Elle Croatia; body

Hrčak ID:

334986

URI

https://hrcak.srce.hr/334986

Publication date:

4.12.2024.

Article data in other languages: croatian

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