Professional paper
BRANDS IN FOOTBALL – CASE STUDY SUPER SPORT CROATIAN FOOTBALL LEAGUE
Tvrtko Galić
; Kineziološki fakultet Osijek
*
Filip Amidžić
; Kineziološki fakultet Osijek
* Corresponding author.
Abstract
Football is one of the most popular sports in the world, attracting a global audience of millions.
Sports brands represent an indispensable part of the football industry, which is among the most
profitable and influential industries worldwide. The aim of this study was to examine whether
there is a relationship between players’ positions and the brands of football boots used by
players in the SSHNL. The analysis was conducted based on data regarding boot brands and
players’ positions on the field. Different playing positions require different tasks, and therefore
players in specific positions are expected to use different types of football boots. The results
showed that there is no statistically significant relationship between the analyzed variables;
however, differences in the frequency of use of particular boot brands were observed across all
positions. The obtained results suggest that the position a football player occupies does not
determine the brand of football boots used during a match.
Keywords
football, sport brands, football boots, SSHNL
Hrčak ID:
344526
URI
Publication date:
23.12.2025.
Visits: 532 *