Original scientific paper
https://doi.org/10.20867/thm.32.3.4
Managing telework in the medical tourism industry: a qualitative research on healthcare intermediaries
Halil Yorulmaz
orcid.org/0000-0002-4497-323X
; Istanbul Medipol University Vocational School, Turkey
*
* Corresponding author.
Abstract
Purpose – This study proposes a framework for the working form of healthcare intermediaries
operating in the medical tourism industry, an increasingly significant sector with dynamic
and irregular demand patterns. The aim is to align this framework with the distinctive and
fluctuating nature of the industry.
Methodology/Design/Approach – An exploratory qualitative research design was adopted.
Criterion sampling was employed, and 18 interviews were conducted. The data were analyzed
using content analysis.
Findings – A three-dimensional telework framework emerged, consisting of e-leadership,
working order, and operation tools. In terms of e-leadership, the findings highlight the
necessity of effective communication between leaders and employees, the creation of
motivational structures, and the establishment of a trust-based organizational environment.
In terms of working order, mobile and flexible working hours, along with efficient task
management, are emphasized. Finally, both software and hardware tools were identified as
essential operational components.
Originality of the research – This study contributes to the limited literature on telework
structure and management in the context of intermediary healthcare organizations, a
significantly underexplored segment. Furthermore, the proposed framework, with its clearly
defined sub-dimensions, offers practical guidance for practitioners in the field.
Keywords
telework, medical tourism, healthcare intermediaries, e-leadership, management tools
Hrčak ID:
346475
URI
Publication date:
22.4.2026.
Visits: 57 *