Original scientific paper
https://doi.org/10.20867/thm.32.3.5
Evaluation of tourist experience with FOMO and JOMO concepts: A qualitative approach
Öznur Çetinkaya
orcid.org/0000-0002-4466-6790
; Istanbul Gelisim University, Faculty of Economics, Administrative and Social Sciences
Abstract
Purpose – The excessive use of the internet and social media tools can lead to feelings of
anxiety and stress. The inability to satisfy basic psychological needs may trigger the Fear
of Missing Out (FoMO). In contrast to FoMO, when individuals purposefully detach from
technology, it is referred to as the Joy of Missing Out (JoMO). The aim of the research is to
investigate tourist experience through the concepts of FoMO and JoMO within the framework
of Self Determination Theory and to explore which concept resonates more strongly with
tourists during their travel experiences.
Methodology/Design/Approach – Semi-structured interviews were employed as the data
collection method to gain in-depth insights into travelers’ experiences and emotions. The
study’s data collection process involved a comprehensive application of thematic analysis to
interpret participant responses.
Findings – This research reveals that social media posts are perceived as indicators of social
status. From the perspective of self-determination theory, when social relationship needs are
not met, individuals’ life satisfaction is negatively impacted.
Originality of the research – This research highlights the influence of social media content
on vacation choices and underscores the importance of social relationships in avoiding the
negative effects of excessive social media use.
Keywords
FoMO, JoMO, Tourist Experience, Self Determination Theory
Hrčak ID:
346822
URI
Publication date:
4.5.2026.
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