Izvorni znanstveni članak
https://doi.org/10.31784/zvr.14.1.2
Integrated model for ranking online booking platforms using MCDM methods: PIPRECIA-S and NWA
Milan Brkljač
orcid.org/0000-0002-0617-973X
; Alfa BK University, Belgrade, Serbia
*
Vladimir Kraguljac
orcid.org/0000-0003-0947-3253
; University of Kragujevac, Faculty of Hotel Management and Tourism Vrnjačka Banja, Vrnjačka Banja, Serbia
Biljana Viduka
; Institute of Economic Sciences, Belgrade, Serbia
Aleksandra Perović
orcid.org/0000-0001-5528-3536
; Alfa BK University, Belgrade, Serbia
Dejan Viduka
orcid.org/0000-0001-9147-8103
; Alfa BK University, Belgrade, Serbia
* Dopisni autor.
Sažetak
The purpose of this research is to rank online platforms for booking services in tourism in order to identify the most reliable option based on key criteria that affect the user experience. Special focus is put on trust and security, booking flexibility, reviews and recommendations, location and availability, as well as price transparency. The research methodology includes the application of an integrated approach of multi-criteria analysis, combining PIPRECIA-S and NWA methods. This combination allows for a reduction in ranking bias and a more accurate evaluation of the performance of online platforms such as Booking.com, Agoda.com, Hotels.com and Kayak.com. The results of the analysis show that Booking.com occupies the highest position in the ranking, which confirms its comprehensive reliability according to the defined criteria. The conclusions highlight the importance of using integrated multi-criteria methods in making informed decisions on the digital market. These findings provide guidelines for optimizing user experience and increasing transparency in online bookings, thus contributing to the improvement of service quality in the e-tourism sector.
Ključne riječi
online reservations; multi-criteria analysis; PIPRECIA-S; NWA; reservation platforms
Hrčak ID:
348085
URI
Datum izdavanja:
3.7.2026.
Posjeta: 0 *