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Tourism and hospitality management, Vol. 32 No. 4, 2026.

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https://doi.org/10.20867/thm.32.4.6

Does mindfulness lead to sustainability consciousness while delivering hotel service?

Aishwarya Soni orcid id orcid.org/0000-0002-0391-2617 ; Central University of Rajasthan, Department of Management, India
Ramulu Bhukya ; Central University of Rajasthan, Department of Management, India
Uma Sankar Mishra ; Central University of Rajasthan, Department of Management, India
Pallavi Mishra ; Siksha O Anusandhan – Deemed to be University, Faculty of Management Sciences, India
Satyakama Mishra ; Birla School of Management, Birla Global University, Bhubaneswar, Odisha, India

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Sažetak

Purpose – This study aims to examine the influence of mindfulness on service providers’
sustainability consciousness within the hotel industry, specifically investigating its impact
across environmental, societal and economic dimensions in the context of achieving SDG-12
(responsible production and consumption).
Methodology/Design/Approach – The research employed a quantitative approach, surveying 255
hotel professionals in northwestern India. The study utilized structural equation modeling for
analysis grounded in theoretical frameworks including Mindful Consumption and Triple Bottom
Line Theory.
Findings – The results revealed a complex relationship between mindfulness and sustainability
consciousness among hotel service providers. Mindfulness demonstrated a positive correlation
with environmental consciousness. However, contrary to expectations it showed negative
relationships with both societal and economic consciousness dimensions.
Originality of the research – This study presents a novel investigation into the role of mindfulness
as a potential catalyst for sustainable service delivery in the hospitality sector. It uniquely
examines the multi-dimensional impact of mindfulness on sustainability consciousness among
hotel service providers which offers new insights into how mental states influence sustainable
practices in the hospitality industry. The research contributes to the growing body of knowledge
on achieving SDG-12 through behavioural and cognitive approaches in service-oriented sectors.

Ključne riječi

Sustainability Consciousness, Mindfulness; Environmental well-being consciousness; Societal well-being consciousness; Economic well-being consciousness

Hrčak ID:

349092

URI

https://hrcak.srce.hr/349092

Datum izdavanja:

10.7.2026.

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