Izvorni znanstveni članak
https://doi.org/10.20867/thm.32.4.10
Unlocking wanderlust: Unveiling the intricacies of MBTI personality types in shaping travel behaviors
John Yang
orcid.org/0009-0002-1917-8426
; Hankuk University of Foreign Studies, Business School, Republic of Korea
Siqi Pan
; Hankuk University of Foreign Studies, Business School, Republic of Korea
Sang-Uk Jung
; Hankuk University of Foreign Studies, Business School, Republic of Korea
*
* Dopisni autor.
Sažetak
Purpose – This research investigates the relationship between Myers-Briggs Type Indicator
(MBTI) personality types and travel behavior, focusing specifically on the ET, EF, IT, and IF types.
Methodology/Design/Approach – The study employs a quantitative approach, analyzing survey
data that assesses participants’ travel preferences, motivations, activities, and destination choices
based on their MBTI personality types.
Findings – The results reveal significant variations in travel product preferences among the
different personality types. Primary travel motivators, preferred activities, and destination choices
also vary, highlighting the influence of personality characteristics on travel decision-making.
Originality of the research – This study contributes to the existing literature by demonstrating how
MBTI personality types affect tourism-related choices. The findings offer actionable insights for
designing customized tourism products, enhancing visitor experiences, and informing marketing
strategies that reflect diverse tourist profiles.
Ključne riječi
MBTI; Personality Type; Travel Product; Travel Motivation; Travel Activity; Travel Destination
Hrčak ID:
349095
URI
Datum izdavanja:
10.7.2026.
Posjeta: 0 *