Izvorni znanstveni članak
https://doi.org/10.20867/thm.32.4.12
Memorable tourism experiences and their impact on tourist satisfaction: The case of northwest Vietnam
Phan Trinh Thi
; Hong Duc University, Faculty of Social Sciences Thanh Hoa province, Vietnam
Nga Nguyen Thi Phuong
; Faculty of Economics and Management Thuyloi University, Hanoi, Vietnam
Sažetak
Abstract
Phan TRINH THI
Hong Duc University,
Faculty of Social Sciences
Thanh Hoa province, Vietnam
E-mail: trinhthiphan@hdu.edu.vn
Nga NGUYEN THI PHUONG
(Correspongding Author)
Faculty of Economics and Management
Thuyloi University,
Hanoi, Vietnam
E-mail: ngatn129@tlu.edu.vn
Purpose – The main purpose of this study is to provide an understanding of the impact of memorable
travel experiences on tourist satisfaction.
Methodology/Design/Approach – This study selected the mountainous region of Northwest
Vietnam as the research context and focused on the experiences of tourists travelling in groups.
The primary data from the survey samples were analysed using Smart PLS 4.0 software. The partial
least squares structural equation modelling (PLS-SEM) technique was used to analyse the direct
effects in the research model.
Findings – The results of the data analysis revealed that the effects of “meaningfulness”,
“knowledge” and “local culture” on satisfaction were not statistically significant. The remaining
four components of memorable tourism experiences, namely, “hedonism”, “refreshment”, “novelty”
and “involvement”, affected tourist satisfaction. In addition, the number of visits of tourists played
an intervention role in the effects of enjoyment and relaxation.
Originality of the research – This study helps to better understand the satisfaction of grouping
tourists with tours in the mountainous region of Northwest Vietnam and provides research
implications from the results.
Ključne riječi
tourist satisfaction; MTE, impact, mountainous tourism, Vietnam
Hrčak ID:
349111
URI
Datum izdavanja:
10.7.2026.
Posjeta: 0 *