Market-Tržište, Vol. 32 No. 2, 2020.

Table of contents

Full text

Uvodnik (page 127-128)

Editorial preface (page 127-128)

Đurđana Ozretić Došen
Editorial

Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach (page 129-146)

Vrijednost oglasa i stav o katalozima i trgovačkim letcima kod hrvatskih potrošača – SEM pristup (page 129-146)

Damir Dobrinić
Original scientific paper

Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM (page 147-168)

Povezanost tržišne vrijednosti marke temeljene na percepciji potrošača i angažmana s markom: korištenje razdvojenog dvostupanjskog PLS-SEM pristupa (page 147-168)

Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Md. Salleh
Original scientific paper

Veza između kauzalnog atribuiranja neuspjelih mobilnih novčanih transakcija i zadovoljstva oporavkom: posrednička uloga negativnih emocija (page 169-185)

The Link Between Causal Attribution and Recovery Satisfaction in Mobile Money Transaction Failures: The Mediating Role of Negative Emotions (page 169-185)

Hamza Hussein Malombe, Deepjyoti Choudhury
Preliminary communication

Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry (page 187-203)

Pronalaženje i utvrđivanje raskoraka između suvremenoga lean (agilnog) i zelenoga marketinga u građevinskoj industriji (page 187-203)

Ahmet Tuz, Begum Sertyesilisik
Review article

Atletski izgled prodajnog osoblja: kupuju li muškarci više od muškarca? (page 205-220)

Athletic Looking Sales Personnel: Do Men Buy More from Men? (page 205-220)

Raju Rosha, Navdeep Kaur
Preliminary communication

Uloga aktivnog sudjelovanja temeljenog na povjerenju kao medijatora učenja za upotrebu informacijske tehnologije za kreativne izvedbe (page 221-235)

The Role of Trust-Based Active Participation as a Learning Mediation Concept for Leveraging the Impact of Information Technology on Creative Performance (page 221-235)

Iwan Hermawan, Suharnomo Suharnomo
Preliminary communication

Historical note: A Brief Overview of the History of FEB (page 237-242)

Željko Sirk
Other

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