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International journal of multidisciplinarity in business and science , Vol. 9 No. 15, 2023.

  • Publication date: 29.12.2023.
  • Published on HRČAK: 11.01.2024.

Table of contents

Full text

UTJECAJ PANDEMIJE COVID-19 NA KUPOVNO PONAŠANJE: ISKUSTVA KORISNIKA NA DRUŠTVENIM MREŽAMA (page 5-14)

croatian pdf 1282kb
IMPACT OF COVID-19 PANDEMIC ON BUYING BEHAVIOR: EXPERIENCES OF USERS ON SOCIAL NETWORKS (page 5-14)

Matea Matić Šošić, Katija Vojvodić, Tea Brajković
Original scientific paper

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA (page 15-23)

croatian pdf 989kb
CRITERIA FOR CHOOSING SOCIAL MEDIA INFLUENCERS FOR BRAND MARKETING COMMUNICATION (page 15-23)

Vatroslav Škare
Review article

STAVOVI POTROŠAČA PREMA WOKE OGLAŠAVANJU (page 24-34)

croatian pdf 1563kb
CONSUMER ATTITUDES TOWARDS WOKE ADVERTISING (page 24-34)

Lucija Škrnički
Preliminary communication

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